Nearly 40 percent of consumers report having satellite radio capability in their new-vehicle’s audio system, marking a considerable increase from 26 percent the previous year, according to the J.D. Power and Associates 2007 Multimedia Quality and Satisfaction Study.

Additionally, 94 percent of owners indicate that their satellite radio is factory or dealer installed, increasing from 92 percent in 2006, Power said in a news release.

"Buyers want the latest technologies included in their new vehicle’s audio system, and the increase in market penetration is a reflection of auto manufacturers’ response to consumer demand," said Allison LaDuc, senior research manager of automotive product quality at J.D. Read the rest of this entry »